Throughout the past week we have been looking at ads and how they sell a type of merchandise. After spending some time looking at these ads I have come to realize that in all ads there is some form of sexual references to sell their product. In almost all ads that are seen today there is something refering to sex, whether it is showing the act itself, the wording that is used, or just a women that is considered a sex object. Why has our culture gotten so caught up in the fact that sex is the only way to sell a product? Not only is it not giving enough reference to the product, but it also discriminates against women.
The reason I feel that it is discriminating toward women is because the women that are seen in the ads are usually these beautiful, skinny, big breasted women that are thought to be the "ideal" woman. The issue with these kind of women being in the ads is the way it effects the way young girls think about themselves. Teenage girls seem to be most effected, they see these ads with the "ideal" woman and they think that that is how they are suppose to look. The self-esteem of a teenage girl is very fragile and just the tiniest thing can make them feel like they aren't good enough. When a teenage girl sees these ads and see how most of those women in ads look they begin to think that if they don't look like those women then they are not good enough.
The advertisement industry needs to stop using sex to sell there products. I mean it isn't sex that they are really trying to sell is it? Or has the ad industry totally forgotten about the products they are trying to sell?